The way people view disability is far from reality. And with almost 1 in 5 now disabled, a revolution is decades overdue. As a congresswoman said 30 years ago, “What we did for civil rights in the ‘60s, we forgot to do for people with disabilities.” To shatter stereotypes and shift the narrative from disabled to this abled, Disabled Sports USA and Adaptive Sports USA have merged to become Move United. As two of the largest national adaptive sports organizations with decades of history and over 100,000 athletes combined, they’re fueling a movement that invites anyone to compete, play, or move. The new visual identity redefines what disability looks like, by taking the word “disability,” breaking it down into 29 pieces, and using those pieces to create a whole new language. This same idea is carried throughout the system of patterns, which breaks down the stars and stripes of the American Flag and rebuilds a new identity from it, resulting in a look and feel bold enough to support the movement.