Mazda was gearing up for a worldwide premiere and needed an unconventional approach that would capture the CX-50’s unique spirit.

Instead of a commercial, we created a mini-epic. A narrative short film built around the journey of a CX-50, culminating with the great reveal of the car in harmony with nature.

To push the unconventional launch further, we experimented with new ways to visualize Mazda’s unique perspective on nature, and are continuing to explore new boundaries of innovation for the brand.