Yes, whey! Yogurt whey is a tangy, calcium-rich and nutritious probiotic that is popular across the world, but had no market in the US. People simply didn’t know what whey was.

We had to help people understand it, want it and love it.

We got creative with the product and the brand. Our task was to mix the artisanal and luxurious aspects of the brand with the innovative, creative spirit of its founder in order to share the magic of whey through its packaging, product and communications design.