Artemis is the first step in the future of space exploration.

With the Artemis program, named after Apollo’s twin sister, NASA will land the first woman and next man on the Moon by 2024, using innovative technologies to explore more of the lunar surface than ever before.

NASA will collaborate with its commercial and international partners and establish sustainable exploration by the end of the decade. Then, it will use what we learn on and around the Moon to take the next giant leap – sending astronauts to Mars.

A globally unifying endeavor, the success of NASA will change the world and will inspire the new Artemis generation.

Our task was to heighten the potency of the Artemis message, to reinforce the extraordinary stories of the program, and to inspire, excite, engage and instil a sense of wonder in an audience of billions of people around the world.