Escalent, the result of the merging of two consumer reasearch companies, Market Strategies International & Morpace. Superunion was involved in everything from the naming, strategy, positioning and branding and visual identity. Escalent is derived from the word, escalate, which is defined as 'to increase rapidly'. With this new name that singals an intent to partner with clients and help them accelerate and develop their organizations, we created a truly disruptive brand within the consumer research space.